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A while back I had a student tell me that they were havingtrouble getting piano tunings.They had not finished the course yet but wanted to get a few piano tunings under their belt (at a very discounted) price but nobody was calling them after they put a few flyers up at a local Starbucks. Like I said in my previous post, owning a piano tuning business requires a lot more than knowing how to tune a piano. We as piano tuners need to know how to market our services in an effective way if we expect to get any piano tuning clients. This means knowing our target audience – the piano owners in our city. Before we go on, please be aware that lesson ten in our piano tuning course covers this topic in more detail and provides links and resources to help you get started.
Target Audience- The Piano Owners in Our City

Most piano owners these days are families with children taking lessons, or life long piano players. They typically are “computer savvy” and search for service professionals online. Over the last 4 years, Yellow Pages has gone from printing 13 billion directories a year to 8 billion a year and one of their main “partners” filed for Chapter 11 just a couple years ago… This change is very important for us to note. While Yellow Pages does have an online directory (and a pretty good one), most people use

The Online Piano Tuner As a piano tuner and a professor at The Piano Technician Academy, I get asked “is it really possible to learn how to tune a piano in an online piano tuning training course?” about once a … Continue reading →

Why Become a Piano Tuner? Nearly every day we get emails or phone calls from piano teachers and music majors who are looking for a way to make some extra money in the industry that they love. They have always … Continue reading →

It has been a long time since we have updated our blog at our online piano tuning school. We have been so busy teaching our online piano tuning course that we have totally neglected our blog! The Piano Tuning School … Continue reading →